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Multilingual eCommerce Platform for a Leading Premium Beverage Distributor in Scandinavia

Multilingual eCommerce Platform for a Leading Premium Beverage Distributor in Scandinavia

80+

brand's operating countries

9,000+

employees worldwide

$10B+

annual revenue

Our client was the official Nordic distributor of a global premium beverage brand. Before launching eCommerce, the company primarily served customers through offline channels, phone orders, and email communications.

The business needed a modern online sales platform for Denmark, Sweden, and Finland, along with a way to consolidate online and offline customer data into a single CRM system.
The client set an ambitious goal: launch a multilingual online store with three localized storefronts and CRM integration within six months.

Project Goals

Create a premium eCommerce experience
Launch an MVP with support for three languages and countries
Consolidate online and offline customer data into a single CRM
Develop additional functionality to improve sales efficiency

Project Implementation

MVP Launch

We received the initial MVP request in 2019. The objective was to deliver within six months:

A CS-Cart-based online store
CRM integration
Three localized storefronts
A unified customer and order database

CS-Cart was selected because of its open architecture, source code accessibility, and ability to integrate with enterprise business systems.

CRM Integration

One of the project's primary goals was to connect two critical systems:

CS-Cart as the eCommerce platform managing products, customers, and orders
Salesforce CRM as the central hub for customer management, analytics, and offline sales operations

Initially, synchronization was implemented using Heroku and Heroku Connect. The integration covered:

Customer accounts and contacts
Product catalogs and pricing
Promotions and discounts
Inventory and warehouse data
Online orders

Our team developed two key synchronization services:

Retrieving data from Salesforce via API and storing it in a shared database.
Sending updates from CS-Cart to Salesforce in near real time.

Business Benefits

The integration provided:

Automated order and customer management
Unified analytics across online and offline sales channels
Company registration directly through the website
Accurate customer and order data without manual input

Six months after launch, our team identified a potential scalability issue. The amount of data stored in Heroku was approaching platform limitations, and upgrading to higher service tiers would have introduced recurring infrastructure costs.

Instead of increasing expenses, we redesigned the integration architecture and replaced the Heroku-based order transfer mechanism with a custom REST API application. This solution eliminated future scaling costs while improving long-term flexibility and performance.

UX and Design Localization

Before creating the design, we analyzed customer preferences in the Nordic region.

The final concept followed classic Scandinavian design principles:

Large lifestyle imagery
Minimalist layouts
Plenty of white space
Natural color palettes
Elegant and intuitive navigation

We launched three localized storefronts:

Sweden
Denmark
Finland

The design reinforces the premium positioning of the brand while creating a calm, sophisticated shopping experience tailored to Nordic customers. Rather than resembling a traditional online store, the experience reflects the atmosphere and emotions associated with a premium lifestyle product.

Additional Development

Over the following two years, our team continued improving the platform.

Key enhancements included:

PostgreSQL database support and optimization
A virtual file system for scalable cloud deployments
Custom extension modules and integration services
A product variations module before native functionality became available
Logging and synchronization services
Product video support
Live chat integration

These improvements allowed the platform to evolve beyond the original MVP and support growing business requirements.

Ongoing Support

Our team continues to support the project through:

Design updates
Functional enhancements
Technical consulting
eCommerce growth recommendations

This long-term partnership helps ensure the platform continues evolving alongside the client's business goals.

Results

Multilingual online store successfully launched across three countries

Online and offline sales consolidated into a single CRM environment

Customer and order management fully automated

Premium Scandinavian-inspired user experience delivered

Infrastructure costs reduced through a more scalable API architecture

Business Impact

17% increase in sales
34% increase in customer loyalty
10,000+ monthly visitors

By combining localized customer experiences with centralized CRM management, the distributor successfully transformed its traditional sales model into a modern omnichannel commerce operation.

Client Outcome

Today, the distributor operates a fully integrated digital commerce ecosystem where:

Sales teams have a complete customer view within Salesforce
Buyers enjoy localized shopping experiences tailored to their market
Online and offline sales data are synchronized automatically
The premium brand experience is consistently maintained across all channels

This project was one of the most interesting we've worked on. It involved multiple systems, an international team, and a complex integration architecture designed to connect commerce and CRM operations across several countries. We're proud to have contributed to the digital transformation of such a large-scale distribution business."

Andrey Myagkov
CS-Cart CTO

System Integration

Custom Development

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